Xyaa, Sensei and Neyoo Sign Multi-Year Deals With Monster
Three prominent names from India’s gaming and esports ecosystem, Shagufta “Xyaa” Iqbal, Deepak “Sensei” Negi and Suraj “Neyoo” Majumdar, have…
MrBeast Meets Ranbir Kapoor and Sai Pallavi at Ramayana Event in Mumbai
Global YouTube creator MrBeast joined Ranbir Kapoor, Sai Pallavi and the team behind the upcoming film Ramayana at a special…
Tamil Nadu Influencer Loses Nearly ₹1 Crore in Burglary as Police Examine Social Media Posts
A major burglary involving a Tamil Nadu content creator has put the spotlight on the potential security risks of sharing…
MrBeast Turns His Massive Creator Reach Into Nepal Flood-Relief Campaign
Jimmy Donaldson, better known as MrBeast, has joined forces with Beast Philanthropy and humanitarian organisation CARE to raise funds and…
Meet OPay, Opraah’s 48-Hour Payment Standard for Creators to fix Payment Delays
Creator management company Opraah has announced a new payment initiative, “OPay: 48 Hour Creator Payments,” under which its exclusive creators…
Seattle-Based Creator Yuvaan Garware’s Video Praising Life in India Crosses 2.8 Million Views
Using a deliberately negative opening, Garware highlighted India’s affordable healthcare, quick deliveries and community culture. The Instagram Reel has also…
Nothing’s ‘Start With Nothing’ Campaign Features Seedhe Maut, Zeenat Aman and Siddhant Chaturvedi
The consumer technology brand’s latest India campaign brings together voices from music and cinema that built their identities by challenging…
Disney and TikTok Partner to Bring Creator-Made Videos to Disney+
Participating TikTok creators will gain access to approved assets from hundreds of Disney films and series, while selected videos will…
Samay Raina’s viral “Chai Ki Tapri” song, created with AI, crosses 500 million streams
A song that began as a performance on Samay Raina’s India’s Got Latent has become one of the year’s biggest…
Indian Government Launches ₹5 Lakh Challenge for Digital Creators
The Ministry of Information and Broadcasting has launched the pilot phase of the Gems of India Challenge, a national initiative…